![MGMRI Homepage](https://www.datocms-assets.com/35350/1680122296-mgm-homepage-hero.png?ar=2.90%3A1&auto=format&crop=focalpoint&dpr=0.51&fit=crop&fp-x=0.5&fp-y=0.5&w=3190)
Increase traffic to room booking & CVR
Optimize the mobile web experience
Incorporate new design system
Roll out new headless CMS
Outcomes
+7M
Annualized Incremental Revenue
4.2M
Annualized Incremental EBITDAR
+5%
Traffic to Booking
+3%
Conversion to Booking
![](https://www.datocms-assets.com/35350/1680122643-mgm-homepage-booking-flow.png?auto=format&dpr=0.61&w=2624)
Our new accessible booking module streamlined the room booking flow by reducing the required steps for Vegas and regional guests.
![](https://www.datocms-assets.com/35350/1680122761-mgm-homepage-category-navigation.png?auto=format&dpr=0.61&w=2624)
We visually highlighted MGMRI's diverse offer types, making it easier for guests to navigate to category pages that were previously hidden in a hamburger menu.
![](https://www.datocms-assets.com/35350/1680123018-mgm-homepage-meet-our-resorts.png?auto=format&dpr=0.61&w=2624)
We partnered with Marketing to create a visual slideshow showcasing each resort's iconic architecture, rooms, and amenities to help guests better differentiate between them.
Deliverables
New Homepage Experience
Interactive Prototypes
Documentation