![Holding email](https://www.datocms-assets.com/35350/1675112877-copy-of-holding-tablet-mockup-on-the-gradient-background-mockuuups-studio.png?ar=2.90%3A1&auto=format&crop=focalpoint&dpr=0.63&fit=crop&fp-x=0.5&fp-y=0.5&w=2575)
What challenges did we face?
Project goals
All-new design and content strategy
Shorten feedback loops between teams
Component library with WYSIWYG editor
Comprehensive guide to email marketing
![](https://www.datocms-assets.com/35350/1674757398-45610567694_215fe2acb2_o-edited.png?auto=format&dpr=0.27&w=5998)
Working on web and platform strategies inside MGM resorts Las Vegas offices
Deliverables
Component library
Campaign designer
Content strategy
Documentation
Outcomes
16
resorts on the platform
85%
faster delivery
+16%
clickthrough rate
12.5k
emails designed
This platform allows MGM to manage the creation and delivery of impactful marketing campaigns across all resorts in a single place.Scott BaggettTeam Lead, Product, Superformula