WorkServicesArticlesCareers
Partnership

MGM Resorts

  • Software Delivery,
  • Team Building,
  • Commerce,
  • Insights & Analytics,
  • Experience Design,
  • Cloud Services
2018
Approach

Year 1. The early planning and relationship building stages are critical

Project

Setting a vision

You have to start somewhere. Email campaigns are much more than a marketing tool; they are integral to the guest experience.

Results

12.5k
emails designed

16
resorts on the platform

85%
faster delivery

+16%
clickthrough rate

Email designs from Superformula
M life Statement
ARIA Content
2019
Approach

Our integrated teams confront analytics and delivery challenges

Project

Analytics overhaul

A complete retooling of analytics systems

40
user funnels optimized

80%
fewer events

Project

Web generation II

Innovating on top of legacy platforms

Design System
Components

+43
components created

18
property sites relaunched

100%
lift in revenue on small screens

Project

Global design system

More than just design, our methodology influenced operational workflows within MGM itself.

User Testing
2020
Approach

From foundational to flourishing

Commerce

Room Booking on Web Generation III

With a new design system in place, our first priority was to rebuild the digital booking experience.

Results

28%
higher conversion

+$10.4M
added revenue in 1st year

10x
increase in speed of deliveries

50
releases in first year

Project

All-new MGM Resorts app

Flutter completely transformed the way native software is built and distributed for MGM Resorts

Results

4x
delivery speed

50%
smaller team

#9
app store rating

+20MM
revenue since launch

Project

Reopening Las Vegas

Illustration of a masked worker

Summary

Deeply Integrated

Integrated with an enterprise

A team of cross-discipline specialists embedded with MGM, building foundational relationships and leveling up the waves of new MGM employees.

Delivery

Transformed the digital ecosystem

We built strategies, teams, tools, and services that helped MGM raise the bar inside their organization.

Bottom line

Advanced the business

New experiences drove massive increases in engagement and revenue.

Logo

Whether it’s our services that speak to you or joining our team seems like a dream come true, get in touch, or follow along on all our digital adventures.


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