MGM's mobile check-in
Work

Optimizing Mobile App Check-ins for Hotel Guests


Project goals

Reduction of check-in times for hotel guests
Optimize the mobile app check-in experience
Increase reservation share-withs
Increase room enhancement purchases

We optimized the check-in experience from 17 to 7 screens, an 83% reduction.

+8% net revenue with Enhancements explicitly highlighted as an option on the reservation card

Deliverables

  • Mobile app

Outcomes

+8%

Net revenue

4 min

To complete check-in

+8.%

Reservation sharing

4M

Minutes saved